I’m a California-born wordsmith working remotely and worldwide. Most people know and praise me as a writer, though I primarily consider myself an editor, a strategist and a storyteller.
Using experience and expertise from a career in journalism and corporate communications at Fortune 100 companies in the U.S. and Europe, I had the opportunity in 2007 to take freelance assignments I feel passionate about and found projects that solve problems.
Since then I’ve combined editorial skills with technology to design and build custom e-commerce stores, contribute commentary to The Guardian, demystify Greek bureaucracy to enable the dreams of others at my website, consult on best-selling books from Rodale and HarperCollins, and write a travel guide.
I now manage 1,400+ pages of documentation for WooCommerce core and 150+ products at Automattic, the U.S. tech company responsible for WordPress, which is a CMS used to build 34% of websites; and WooCommerce, an e-commerce platform that powers 39% of online stores.
In a pioneering role created for me, I have mentored everyone on my team with technical and creative copywriting, established an in-house style guide and best practices, and collaborated with development, marketing, product, design, events and support teams.
At conferences in Europe, Asia and the United States, I give e-commerce and documentation workshops and speak publicly on remote work, nomadic travel and productivity with the intention of sharing knowledge and raising visibility for women and people of color in tech. And in 2019 I was co-organizer of WordCamp Europe, the biggest WordPress event in the world that set new records for attendance, social media engagement and micro-sponsor ticket sales.
In my free time, I surf badly, cook for friends, take muscle cars on road trips and support worthy causes to honor where I’m from and the people who shaped me.